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Whether you are playing online or in land-based casinos, uniformity seems to be the rule.  Points earned with a player’s card accumulate at a fairly similar pace amongst the casinos in any market.  Cash back used to be a great way to entice machine play, but it seems to be disappearing in exchange for mediocre amounts of “bounce back” cash. 

Online, the standard new customer bonuses are getting pretty uniform.  The percentage and play requirements mostly fall generally into the same range.  While no one is going to complain about receiving free money upfront, where is the incentive and excitement necessary to make players feel compelled to send in more money after the first deposit?  The expectations of attracting one deposit from a player and then accepting they won’t return is common in the online industry now, but it is a lousy way to breed player loyalty. 

This is a general malaise overcoming the casino industry today.  Once in awhile you will hear of a unique promotion, but “me too” promotions built around the same tired concepts such as random drawing tickets or themed offerings based on whatever holiday or big event is next on the calendar dominate.  It is getting easy to forget just what casino you are playing in because of this uniformity. 

Gambling used to be unique, something you had to go out of your way to partake in.  The opportunity to play in a casino was enough to attract people.  With gambling a three hour drive from much of the population or just a few mouse clicks away it is going to take more to move people to play. 

Gambling has always been about the experience, the chance to escape one’s ordinary life for some excitement and fun.  With casino gambling so easy to access, players need to be entertained in new ways than sweating out the turn of a card or the spinning of the reels.  Casinos have only begun to address this adding new entertainment options and new games complementing the traditional games. 

The only way to drive change on the promotional end is for casino patrons to express a desire for more.  Write an email to your casino’s marketing staff.  Talk to a host the next time you go to a casino.  Don’t make demands, but make your disappointment clear.  Give them a few ideas if you have them, but be sure to say you want new and fresh rewards in return for playing in their casinos. 

Las Vegas USA Casino offers the most prominent casino games including Blackjack, Baccarat, Caribbean Stud, Video Poker, Roulette, Slots and more.

While gambling revenues are higher than ever thanks to greater availability of gaming options, the business model of growing by simply getting more people to play can’t continue indefinitely.  Eventually casinos need to gain loyal players and then energize their play through incentives and new excitement.   

If people don’t make themselves heard, casinos won’t make changes.  In today’s gambling world, people with little understanding of what makes gamblers tick are increasingly running the show.  It is purely a numbers business, but management must know gambling decisions are not numbers decisions.  If they were, people would just stay out of casinos.

It is time for a new class of marketing pioneers to emerge.  Lots of people lament Las Vegas and gambling aren’t the same as they used to be.  Instead of just repeating this sentiment, do something about it and help drive the change. 


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